Apple's music, tablet dominance: What the teens say

Summary:Apple's dominance in online music has gone unchecked as iTunes nears the saturation point among teens with a 95 percent market share. The rub: The majority of teens won't pay for music, according to a Piper Jaffray survey.

Apple's dominance in online music has gone unchecked as iTunes nears the saturation point among teens with a 95 percent market share. The rub: The majority of teens won't pay for music, according to a Piper Jaffray survey.

The Piper Jaffray survey, which queried 4,500 students, found that Apple's product cycle has a lot of growth left. Typically, teen attitudes about Apple are a good indicator of future market share.

Here's what Piper Jaffray analyst Gene Munster found:

  • 37 percent of teens planned on buying an iPhone in the next six months, an all-time high in Piper Jaffray's bi-annual survey. 17 percent of teens owned an iPhone, up from 14 percent six months ago.
  • Apple's market share in portable media players was 86 percent, up from 78 percent six months ago. However, 80 percent of students had a portable media player, a low since 2007. Translation: The iPhone has trumped the standalone iPod. For what it's worth, Microsoft's Zune and Sony had tied for No. 2 in market share with 3 percent each.
  • 22 percent of students owned a tablet or had one in their house and another 20 percent expect to buy a tablet in the next six months.
  • 65 percent are using peer-to-peer music sharing networks to get their music and the overall percentage of students downloading music sat at 77 percent.

Here's a look at the key stats:

Topics: Laptops, Apple, Hardware, Mobility, Tablets

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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