Apple's return to EPEAT could bring design changes

Summary:The high-tech giant's about-face on EPEAT could mean future modifications for the green technology certification program. And that's a good thing.

By now, you probably will have read about Apple's abrupt return to EPEAT , the green technology certification initiative that many government agencies and some corporate accounts use as a procurement guideline for energy-efficient, environmentally compliant hardware.

Apple pulled out of the Electronic Products Environmental Assessment Tool in late June. Although it didn't say much publicly about why it had made this surprise move (considering that it helped design the program in the first place),  published comments by EPEAT CEO Robert Frisbee led many to speculate that it was over Apple's design approach. The elegance of the new MacBooks, for example, makes them really hard to take apart for recycling, which is kind of a no-no.

What fascinated me most about the latest exchange of statements about the whole matter wasn't the fact that Apple was returning. Although I was surprised, I was happy to hear about it. What really is intriguing, were statements made by Apple that its return is a potential harbinger of changes to the EPEAT rating criteria.

Frisbee wrote in a statement on the EPEAT Web site:

"An interesting question for EPEAT is how to reward innovations that are not yet envisioned with standards that are fixed at a point in time. Diverse goals, optional points awarded for innovations not yet described, and flexibility within specified parameters to make this happen are all on the table in EPEAT stakeholder discussions."

A letter on Apple's environmental site from Bob Mansfield, senior vice president of hardware engineering for the computer maker, gets even more detailed. It seems that one point of contention was EPEAT's use of the IEEE 1680.1 standard and Energy Star as its benchmark for energy efficiency. Mansfield wrote:  

"We make the most energy-efficient computers in the world and our entire product line exceeds the stringent ENERGY STAR 5.2 government standard. No one else in our industry can make that claim. We think the standard could be a much stronger force for protecting the environment if it were upgraded to include advancements like these."

If you read between the lines, the implications are that EPEAT may use this experience to refresh some of the criteria it uses. Ultimately, that could be a really good thing for the cause of green technology certifications. 

Related stories:

Apple abandons EPEAT green technology certification

Apple shoots itself in the foot with EPEAT withdrawal

Topics: Hardware

About

Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News. She started her journalism lif... Full Bio

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