Architecture and video projection: anything but strange bedfellows

Summary:The art of 3D video mapping on buildings and other objects is taking off. View five examples of mind-blowing installations from across the world as they bring architecture to life.

For decades, artists like Krzysztof Wodiczko have created large-scale video projections on architectural facades and monuments. These days the craft includes 3D video mapping technologies that can accurately align projected images with a building's exterior or any object’s form to create a dynamic display. The result is an immersive experience for onlookers, especially when choreographed with sound effects and music.

The growing popularity of 3D projection installations can also be credited to traction among marketers, architects, visual effects pros and VJs (visual jockeys).

There's no shortage of tools and techniques that can turn almost any surface into a dynamic video display. In a nutshell, an installation includes a complex array of light projectors that are synched to a specialized 3D mapping program. The projected "virtual skin" is superimposed on irregularly shaped screens or surfaces and is tweaked and morphed by the software to create an optical illusion.

At the highest caliber of technical execution and artistry, the results transcend ordinary flat-surface video projection.

Below are five incredible examples of 3D video mapping projects. These just scratch the surface of what's out there, so if you know of other remarkable installations, please share in the Talkback section.

Immersive Surfaces - As Above, So Below

555 KUBIK - How it would be, if a house was dreaming | facade projection

Fanta Chase Dubai, 3D Projection Mapping

Prague Astronomical Clock - 600th Anniversary Show

Amon Tobin 'ISAM' Live (Trailer)

Topics: Tech Industry

About

Christopher Jablonski is a freelance technology writer. Previously, he held research analyst positions in the IT industry and was the manager of marketing editorial at CBS Interactive. He's been contributing to ZDNet since 2003. Christopher received a bachelor's degree in business administration from the University of Illinois at U... Full Bio

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