Are secondary markets to blame in Facebook IPO failure?

Summary:It's clear that "smart money" in secondary markets set the pricing of Facebook shares...

for Facebook [$FB] yet none have mentioned the role of secondary markets. In these private stock exchanges, Facebook was trading at around $42 a share in the weeks before the IPO.

Interestingly, Facebook set the opening price at $38 hoping for about a 10% pop on the first day, which would bring it up to $42 at close.

Since secondary markets are the playground of acredited investors, it's "smart money," and much of it institutional, it would be a fair assumption by Facebook that a $38 price was in the right ballpark.

However, this means that the trading in secondary markets essentially set the IPO price, leaving little wiggle room for Facebook.

Will secondary markets become more important in pricing future IPOs? Or will private companies choose to limit secondary market trading as much as they can, to avoid what happened with Facebook?

It's ironic that Google [$GOOG] carefully managed its IPO and snubbed much of Wall Street so as to not reward clients of investment banks; and to price fairly at the outset so that there would be as little pop as possible, yet it closed 18% up. Facebook went with the investment banks and took their advice and ended up with flop.

Topics: Social Enterprise

About

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to make a living as a full-time journalist blogger. He writes the popular news blog Silicon Valley Watcher--reporting on the business of Silicon Valley.Tom arrived in San Francisco in 1984, and has covered US technology markets for leadi... Full Bio

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