Are you a widget or are you a business?

In this Web 2.0 world where every on-demand service can become a widget, where is the business?

In this Web 2.0 world where every on-demand service can become a widget, where is the business?

On Saturday afternoon I spent 3 hours looking at YouTube videos through FaceBook. YouTube became a $1.6bn widget on FaceBook.

Will the winners be the companies such as FaceBook, or their competitor, that manages to roll up everyone else onto the same page? In which case, where is the business model for the widget companies?

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