ARM acquires entertainment lighting firm Geomerics

Summary:ARM has acquired a company that specializes in graphics technology for games as the race to produce better mobile device chips for entertainment purposes continues.

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ARM has acquired Geomerics, a firm which develops graphics technology focused on improving the lighting and imagery in games.

The processor design company, based in Cambridge, U.K., made the move into visual computing as consumer emphasis for products swerved towards better graphics, realistic scenes and mobile gaming. Any company that develops chips -- especially considering recent declines in the PC market -- must now tap in to mobile processors to remain competitive, and gaming capabilities are a large part of this trend.

The acquisition of Geomerics will give ARM the opportunity to create chips able to handle more realistic graphics. Specifically, Geomerics focuses on global illumination technology -- dubbed Enlighten -- that creates dynamic lighting on PCs, gaming consoles and mobile devices with a lightweight runtime. The firm's 3D technology has been used in games including Medal of Honor: Warfighter, Eve Online and Need for Speed Rivals.

"The innovative technologies being developed by Geomerics are already revolutionizing the console gaming experience and are set to rapidly accelerate the transition to photo realistic graphics in mobile," said Pete Hutton, EVP and GM Media Processing Division at ARM. "Empowering Geomerics' portfolio with ARM's graphics capabilities and market reach will be transformative for the user experiences in future mobile and entertainment devices."

Terms of the deal were not disclosed.

ARM says that the acquisition will allow Geomerics to strengthen its own portfolio and begin to break through in to the mobile device market. The company will become a subsidiary of ARM and will be independent.

Topics: ARM, Hardware

About

Charlie Osborne, a medical anthropologist who studied at the University of Kent, UK, is a journalist, freelance photographer and former teacher. She has spent years travelling and working across Europe and the Middle East as a teacher, and has been involved in the running of businesses ranging from media and events to B2B sales. Charli... Full Bio

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