It's funny to read all of boo-hooing that's spreading across social networks and the blogosphere now that Apple pretty much disappointed the fan base with its no-real-news event in Cupertino this morning.
No iPhone 5. No big Facebook-related announcement. No cameo appearance of Steve Jobs. Just Apple giving us more of the same - literally the same. Yeah yeah yeah. I know what the fan base is saying: the device is all new inside. It's faster and has a better battery and all that jazz.
In the meantime, it's hard to not notice the shift in the market trends.
It wasn't that long ago that the iPhone was the must-have smartphone, the standard for how a smartphone should look, feel and operate. That's not necessarily true anymore. Consider the headline on a Forbes report after the non-news event: "Apple iPhone 4S Steps Up Fight Against Android." PC World asks, "Can the Next-Gen iPhone Fend off Android?" And International Business Times offers, ahead of the news event, the "Top 10 Features iPhone 5 Must Have to Defeat Android."
Oops. There was no iPhone 5 this time around. Does that mean that the iPhone can't defeat Android? Is that even the goal of Apple or Google, to "defeat" the other? Probably not. But based on the headlines - and public perception - this is no longer a case of Android trying to catch up to iPhone. That's already happened. Now, it's a matter of Apple having to work even harder to maintain its dominance and beat Android.
Tuesday morning, Apple failed in that effort.
Don't get me wrong. The iPhone is a remarkable device and now that it's moved beyond AT&T in the U.S. - which is why I chose the Android route in the first place - I could easily walk into my Verizon store or now a Sprint store and pick one up. But why should I? I like what Android is doing and I'm happy with each Android device I've owned.
And therein lies the bigger issue. Android continues to grow while Apple, well, doesn't.
That's not to say that iPhone owners aren't happy with their devices and I'm certainly not suggesting that they'd be better off by buying Android. What I am saying is that Apple had one shot at wowing us with something revolutionary and game-changing today - and it failed miserably.
Meanwhile, device makers building on Android continue to deliver new and improved features, designs and more - and they do it without summoning the tech press to a big, over-hyped event. When it comes time to buy a new phone, I get my choice of all types of different devices all offering an Android experience or I can buy an iPhone.
It seems that Apple is content with giving customers what it wants them to have, instead of what the customers actually want - though I'm the first to admit that that's consistently been the Apple way. Case in point: Android devices come with SD cards for expanded storage capabilities. iPhones are still priced on the number of gigabytes they allow you to access - in 2011.
I guess at the end of the day, consumers and businesses have the buying power and will decide which route to take. Just by the online chatter I'm seeing today, the iPhone is no longer the one to beat.
The trend has shifted.
- ZDNet's iPhone coverage
- Five rumors proven wrong by the iPhone 4S announcement
- Takeaway from iPhone event: Solid phones, end of an era
- Apple CEO Cook lets team, iPhone 4S do the talking
- Photos: Apple reveals iPhone 4S
- iPhone 4S is same on the outside, ‘all new’ on the inside
- iOS 5 will officially land on October 12; more details revealed
- CNET: Apple: Sprint getting the iPhone