Asian e-consulting company expands regional reach

Asia-based CyberTouch Pte Ltd has opened an office in Singapore, and plans to offer e-consulting services with an Asian flavor

SINGAPORE - While US-based e-consultancies have started targeting enterprises in the Asian market, they're not the only players in the game. Asia-based CyberTouch, which has offices in Malaysia, Taiwan and now Singapore, has indicated plans to extend their reach in the region.

The company's core business is to provide integrated e-consulting services that focus on strategy, technology and creativity to help Asian brick-and-mortar companies do business over the Internet.

Its most recent foray into the Singaporean market is its most recent step in an expansion plan that includes Hong Kong and China in the next 12 months, according to the company.

Steve Hsia, the company's CEO, remarked that the Economist Intelligence Unit had ranked Singapore as one of the top 10 most e-business-ready places in the world, making the market extremely attractive.

CyberTouch's clients include BP Amoco, DHL, Intel, Telekom Malaysia, Time dot com, and Taiwan-based United Daily News.

In Singapore, the company aims to target enterprises engaged in financial services, logisitcs, telecommunications and publishing.

"CyberTouch's key differentiator against the other e-consulting players in the region is its Net Evolution consulting services," said Hong Ha-Hin, co-managing director for Asia South.

"We specialize in helping our clients build their e-businesses by making sure their organization is aligned internally as well as externally to meet the demands of the Net Economy."

CyberTouch also has partnerships with Sun Microsystems, iPlanet, i2, and BroadVision. The company invests 12% of its total revenue back into personnel training and R&D.