Asus enters e-commerce market in China, Taiwan

Summary:Taiwanese PC maker sets up 80:20 joint venture with e-commerce vendor, Uitox, to offer its ZenFone mobile phones via an Asus e-store targeting China and Taiwan.

Asustek has entered the e-commerce market with an e-store that offers its ZenFone mobile phones to the Chinese and Taiwanese markets. 

The Taiwanese PC maker launched a joint venture, Asus Digital International (ADI), in which it will hold a 80 percent stake while partner and e-commerce vendor, Uitox, will own the remaining shares, according to a report by China Times. Slated to open in the first half of April, ADI will operate as an Asua e-store offering the company's ZenFone mobile phones. 

The move follows the success of Chinese phonemaker, Xiaomi , which strong growth had been driven by its direct online sales model. 

Hsieh Chen-feng has been appointed CEO of ADI. He was previously COO of PChome and founded Uitox in 2013, which operates local sites in Singapore, China, and Taiwan. 

Topics: E-Commerce, PCs, Smartphones


Eileen Yu began covering the IT industry when Asynchronous Transfer Mode was still hip and e-commerce was the new buzzword. Currently a freelance blogger and content specialist based in Singapore, she has over 15 years of industry experience with various publications including ZDNet, IDG, and Singapore Press Holdings. Eileen majored i... Full Bio

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