Much has been made of AT&T's $10 DSL offer and how Ma Bell isn't exactly advertising the deal.
On the surface $10 DSL deal, which was a part of getting the Federal Communications Commission to approve AT&T's BellSouth purchase, should be kept quiet for Ma Bell's financial well being. If AT&T's 12,842 DSL lines decided to go for the slower $10 plan Ma Bell would take a hit.
Let's assume everyone traded down from a $19.99 a month plan to the $10 special. That's half the revenue.
However, AT&T isn't allowing current DSL subscribers to trade down. The $10 DSL is only for new customers. That's the real reason the DSL plan is being kept quiet. If you were a current AT&T customer looking to pinch pennies wouldn't you at least want the option for slower (and cheaper service)?
Hell, yeah. It's no wonder why AT&T is keeping this deal quiet. AT&T is going to field customer complaint calls right about now. It's like AT&T is forcing you to pay more.
Meanwhile, AT&T is looking to migrate dial-up subscribers to DSL services. For customers it's a no-brainer. AT&T's dial-up runs you $14.95 if you're a voice customer too. I'd reckon that the dial-up network is a pain to keep up and probably more costly to maintain than DSL services. In addition, AT&T can always up sell these cheap DSL customers later.
But chances are all customers will get a crack at $10 DSL from AT&T--once the complaints rev up.