Attitudes about online shopping: by household income

Less than$25KBetween $25Kand $40KBetween $40Kand $60KBetween $60Kand $100KGreater than$100KUpside of online shoppingThe internet is the best place tobuy items that are hard to find26%23%25%28%32%Shopping online is convenient2224222836Shopping online saves me time1919182431The internet is the bestplace to find bargains12108813Downside of online shoppingI don’t like giving my credit card numberor personal information online44%32%36%35%25%I prefer to see the [...]

Less than
$25K
Between $25K
and $40K
Between $40K
and $60K
Between $60K
and $100K
Greater than
$100K
Upside of online shopping
The internet is the best place to
buy items that are hard to find
26% 23% 25% 28% 32%
Shopping online is convenient 22 24 22 28 36
Shopping online saves me time 19 19 18 24 31
The internet is the best
place to find bargains
12 10 8 8 13
Downside of online shopping
I don’t like giving my credit card number
or personal information online
44% 32% 36% 35% 25%
I prefer to see the things I
buy before I buy them
39 24 32 26 22
Shopping online is complicated 6 4 5 4 2
Number of cases (internet users) 209 202 290 352 281
Source: Pew Internet & American Life Project Survey

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