Aussie cloud love sells salesforce.com

in brief Salesforce.com has announced the addition of 700 new customers in Australia and New Zealand (ANZ), bringing the company's local customer total to 2,800.

Salesforce.com's service cloud
(Credit: Salesforce Service Cloud, by bpedro, CC BY-SA 2.0)

While salesforce.com attributed the growth to its suite of business applications, John Brand, vice president of Springboard Research sees it as the result of businesses moving towards cloud-based applications.

"Within Asia, Australian organisations are displaying the highest degree of interest in cloud-based applications, the high broadband penetration in ANZ, a focus on reducing [total cost of ownership], and demand for more scalability and flexibility in business applications, make for very fertile conditions for cloud computing in ANZ," he stated.

Recent local customer wins for the company included the Department of Innovation, Industry and Regional Development in Victoria, Perpetual Investment Services and Ricoh Cameras.

Salesforce.com had grown its customer base despite competitor NetSuite last year announcing that it would cut the cost of its own CRM product by 50 per cent for salesforce.com customers willing to make the switch.