Australia integrator snags Microsoft cloud partner award

Summary:Object Consulting's solution for a local media company demonstrates the scale of the Azure platform, handling up to one million hits during every football game.

An Australian integrator, Object Consulting, was named the 2013 Microsoft Cloud Partner of the Year: Enterprise Customers for an Azure-based solution it created for a local media company.

The project, called SuperFooty LiveHQ, handles the Herald Sun's coverage of Australian Football League games. The integrator says that the service supports up to 80,000 individuals online simultaneously — up to 1 million hits during every game. It has been live for about two years.

Microsoft's award recognizes partners who are helping their customers shift infrastructure from on-premises deployments to cloud-based solutions using Microsoft technology. 

"Using Windows Azure and Microsoft's enterprise cloud solutions, the company created a winning solution, SuperFooty LiveHQ, to extend Herald Sun's preeminent Australian Football League coverage," said Steve Martin, general manager for the Microsoft server and tools marketing group, in conferring the award.

Around for almost 25 years, Object Consulting is also one of the biggest implementation and services partners for across Australia. Its focus is on major banks, large insurers, governance and risk management companies, and media and telecommmunications companies.

The integrator is also a partner for NeoProducts, Oracle, OpenText, PCMS and Sitecore. 


Topics: Cloud, Channel


Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News. She started her journalism lif... Full Bio

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