Security company AVG has launched a 'do-not-track' privacy feature for its free and premium security products. The feature monitors data being requested from a user's computer, and informs the user, AVG chief technology officer Yuval Ben-Itzhak told ZDNet UK on Tuesday.
"We are not going against ad networks, that is not our goal," Ben-Itzhak told ZDNet UK. "We just present the user with a decision. Some people get annoyed with how accurate a [targeted advertising] offering is — they can feel vulnerable because it seems the ad network is bugging them."
The technology monitors third party requests for data to a user's computer, such as those received from advertising networks, and correlates that information with the privacy policies of those organisations. The aim is to give users a view as to who is requesting their data, and for what purpose, said Ben-Itzhak.
Web companies have until mid-2012 to agree on 'do-not-track' privacy standards, the European Commission said in June. AVG employs a person full-time to be involved in EU and US discussions on privacy issues, said Ben-Itzhak.
The AVG 'do-not-track' offering is not yet available for AVG business products, Ben-Itzhak added.