B2B magazine spending stabilized in 2003

Veronis Suhler Stevenson notes that for the first time in the past 3 years the business magazine spending increased. Business-to-business magazine spending dipped and trade shows grew slowly in 2003 as spending remained about level at $19.

Veronis Suhler Stevenson notes that for the first time in the past 3 years the business magazine spending increased. Business-to-business magazine spending dipped and trade shows grew slowly in 2003 as spending remained about level at $19.7 bln. The minimal spending gain in 2003 indicated the market had stabilized after declining 9.1% in 2002 and 12.4% in 2001. Business-to-business media growth is expected to accelerate over the forecast period as the economy transitions from recovery to expansion. The overall market is expected to grow at a compound annual rate of 4.0% from 2003 to 2008 to $23.9 bln, compared with a 2.0% decline in the 1998-2003 period.

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