It was only last June that this blog was born and I named it "Feeds". It was a beautiful yet terrifying time of uncertainty. I knew I wanted to write about social media but I wasn't sure yet what direction the blog would take. I know it would have more of a focus on business than consumer tools and I knew I would have to step up my game and learn a lot. I suppose in retrospect "Feeds" might've been a silly name for a lot of reasons but it was simple -- and the blog name was the least of my worries at the time. The content was my bigger focus.
Fast-forward to the present and the blog has taken a definite direction and almost a life of its own. I do write about some "fluffy" social media stuff for kicks and do consumer-oriented posts for my random "Cool Tools" columns. Yet my passion is really for looking at how businesses use social media (i.e. my Fortune 500 series) and enterprise tech issues regarding social media and security concerns for businesses running enterprise 2.0 applications. It's only fitting that I rename the blog so it actually makes sense.
Now that my baby has an identity, I want to communicate that identity to the world (well, at least to my readers). And that is, "Social Business." It's a term that I've been using since this blog started (so maybe it was already a nickname?) and it's one that's a good descriptor of all of the stories I write about here. Social Business, to me, is the art of assessing your business goals and objectives and only then leveraging the appropriate social media tools and processes to meet said goals and objectives. The URL will stay the same (for the sake of SEO and all of that fun stuff) and the topics will continue to evolve as my education does.
Thanks for being here for the journey. I look forward to learning a lot more from all of you. And, well, working with a name that sticks.
Note to parents: I do not recommend changing an actual child's name as he / she grows up.
Note to readers: If you have me in your blog roll (and THANK YOU if you do) please change this from "Feeds" to "Social Business." I'd appreciate it.