Chinese search giant Baidu is partnering local e-commerce players to offer a vertical search site for online shoppers, but the service will not include Web stores under rival Alibaba.
A Tencent Tech report Wednesday said Baidu launched the shopping search platform under a second-level domain "gouwu.baidu.com". Pioneering partners for the platform include , , Amazon China, Suning.com, 51buy.com and Vancl.com, it stated.
However, online shopping sites by Alibaba, including, were not included in the Web site.
Taobao has been a keen competitor with Baidu for China's online advertising revenue. According to a , Baidu was the top online advertising player with 22.3 billion yuan (US$3.5 billion) in ad revenue in 2012, while Taobao came in second with 17.2 billion yuan (US$2.7 billion).
According to the report, Baidu had been experimenting with shopping search since 2010 but the results were not impressive.