Ballmer: Apple logo costs $500

eWeek's Joe Wilcox enlightens us on Microsoft CEO Steve Ballmer's latest comments on Apple from McGraw-Hill's 2009 Media Summit in New York.

"The damned thing is only about this big!"

Apple gained about one point, but now I think the tide has really turned back the other direction. The economy is helpful. Paying an extra $500 for a computer in this environment—same piece of hardware—paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be.

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