Behavioral targeting ads to increase 65% in 2006

Behavioral targeting advertising is projected to increase by 65% in 2006, as reported by attendees of May iMedia Agency Summit. Nearly 20.

Behavioral targeting advertising is projected to increase by 65% in 2006, as reported by attendees of May iMedia Agency Summit. Nearly 20.8% of all media purchases in 2006 are expected to be behavioral targeting purchases.

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