Belated launch of iPad will hardly 'make ends meet' in China

Summary:Apple needs to sell at least 100,000 new iPads in Chinese market to cover US$60 million trademark settlement fees in the territory.

Apple China has announced it will officially start selling the new generation of  iPad on July 20 , four months after the company introduced the tablet to the world on Mar. 16.

Local reports expect the new launch to draw less attention from Chinese consumers. 

Besides the belated launch date, as stock from overseas--particularly Hong Kong--in the market is ample while prices are way lower compared with the official pricing in Chinese Apple stores, it will unlikely grab attention from tons of consumers and scalpers queuing overnight for a piece like the past, said the reports.

The low-end Wi-Fi model of the new iPad is officially priced about US$580 in China, 14 percent higher than the US$510 sold in the black market in China, which will also enjoy official warranty in the market.

On Jan. 13 when Apple officially launched the iPhone 4S in the territory, stores in Beijing and Shanghai had to delay the release as crowds of hundreds waited outside overnight and sales were chaotic.

At the same time, Chinese reports said consumers would be less keen on the new iPad as it featured just some "minor adjustments" from the earlier version.

According to a poll by 163.com in China, nearly 75 percent or 5,400 respondents said they would not consider buying the new iPad. 

Apple, however, will need sell at lease 100,000 pieces of the new iPad to cover the US$60 million settlement fees it paid to Proview Technology for the right of the trademark in China. Apple China refused to comment on the figure.

 

Topics: iPad, Apple, China

About

Cyrus Lee, writing under a pen name, is a Hong Kong-based reporter in an English-language newspaper and a correspondent for a radio station.

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