Beyond Direct Marketing

Summary:A successful marketing strategy requires the investment of time and money to deliver prospective customers to your commerce website. To convert to sales revenue, your shoppers must have a positive experience by quickly and easily finding relevant products. Attend the DMA webinar to learn how.

Doc loves the Direct Marketing Association and all the work the organization does to help members make their marketing programs more successful. And even if you're not a DMA member, you can take advantage of some of its programs, including many online webinars. One caught Doc's eye – it's on September 28th from 2-3pm ET, and it's being led by David Hess, Senior Business Development Manager for Zeon Solutions.

A successful marketing strategy requires the investment of time and money to deliver prospective customers to your commerce website. To convert to sales revenue, your shoppers must have a positive experience by quickly and easily finding relevant products. This webinar will focus on three key topics to allow you to continue your marketing and merchandising efforts through the customers' online experience:

  1. How dynamic site search tools and guided navigation can deliver products that are most relevant to your customers and most profitable to you.
  2. An introduction into effective cross-sell and up-sell tactics and tools.
  3. Tools for the presentation of your product – from spin and zoom to product configuration.

Did I mention this Webinar is free? You can find out more here.

Topics: CXO

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ZDNet introduces Doc (The DocuMentor), sponsored by RICOH. Through his blog, Doc will educate you about Document Management. So who is Doc? Doc is something of an enigma. He was born to a Russian ballerina and a German electrical engineer who some believe was running covert operations for shadowy corporate interests. Doc grew up in variou... Full Bio

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