Beyond Google AdSense: Monetizing smaller Web sites

Summary:What can small companies and start-ups without huge audience numbers do to earn money from their Web sites? At the Revenue Bootcamp Conference in Mountain View, Calif., panelists discuss pay-per-click ads, and why they might not be the best model for small companies. Rather, they say, finding a single sponsor or targeting a more specific audience could be a better strategy. Panelists include: Neil Chase, vice president of Author Services at Federated Media; Samir Arora, chairman and CEO of Glam Media; and David Kopp, senior director of North American ads at Yahoo. Moderator: Bill Reichert, managing director of Garage Technology Ventures.

Topics: Browser, Google, Software Development

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.