BigCommerce e-commerce service integrates Pinterest

Summary:By including pins next to products sold on their site, retailers can help encourage inbound links via the fast-growing social network.

How much business could Pinterest drive to e-commerce sites?

One of the leading turnkey e-commerce service providers, BigCommerce.com, is offering easy Pinterest integration as a point of differentiation for the roughly 25,000 stores it powers.

The feature will enable retailers to place Pinterest pins next to products they sell easily, which would help with inbound links generated out of the social media world.

Here's an example of what the integration looks like, via a snapshot of a BigCommerce-powered site, ShopWine Direct:

"Business owners can no longer ignore Pinterest, the fastest growing social site in the world," said Chris Iona, senior engineering manager of BigCommerce, in a statement. "Consumers are spending nearly 100 minutes per month pinning fashion, food, crafts and more."

Think of it as the ultimate wish list, personally speaking. You can pin items that you like; your Pinterest connections can look at your board and go buy what you covet for your birthday, Christmas, a bridal or baby shower. Speaking of which, Pinterest could completely rewrite the concept of gift registries over time.

The Pinterest feature offered by BigCommerce can be integrated natively into every store hosted on the site.

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Topics: E-Commerce, Browser, SMBs

About

Heather Clancy is an award-winning business journalist specializing in transformative technology and innovation. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News. She started her journalism lif... Full Bio

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