Bigcommerce has announced the launch of new ecommerce platform geared toward high-volume retailers.
With Bigcommerce Enterprise, the Australian tech company says it has honed in on key capabilities necessary for a successful, highly trafficked online store, such as analytics, intelligent search filters, mobile optimization, accounting and inventory management, email marketing and built-in SEO.
Bigcommerce says brands such as Samsung, Gibson, Marvel and Schwinn have been using the cloud-hosted enterprise platform since last year.
While many of the enterprise features already exist in other iterations of the Bigcommerce platform, the company says they have been redesigned with scale in mind. Like the search function, for example, which Bigcommerce says was retooled with advanced, code-free features for automatic product suggestions, spell-checking and dynamic product filtering.
Bigcommerce Enterprise also includes the company's recommendation engine Growth Insights, which automatically analyzes sales and conversion rates to create tailored product bundles and customized marketing.
The company is relying heavily on its global datacenter footprint and the size of its cloud infrastructure to make the enterprise pieces come together. Those assets could prove particularly important as competition in the space heats up, with everyone from legacy tech vendors to Silicon Valley startups entering the ecommerce realm.
In a statement, Bigcommerce CEO and co-founder Eddie Machaalani touted the platform's ability to break down the technical barriers standing in the way of ecommerce growth.
"Our enterprise platform delivers the functionality and scalability merchants need to compete in the big leagues, while avoiding the waste associated with managing an overly-complex, on-premise or proprietary solution," Machaalani said.
Machaalani echoed similar remarks on complexity late last month, when six-year-old Bigcommerce announced it was buying payments company Zing in its first acquisition. With the Zing deal, Bigcommerce was looking to tie together back office tools with services such as in-store pickup and ship-from-store.