Bing is not alone; similar techniques alive and well in existing vertical search

Microsoft's Bing is attracting plenty of interest today, and perhaps deservedly so as it brings some interesting fresh ideas to the world of generic search engines. Whether it is sufficiently compelling to break our deeply ingrained association of 'search' with 'Google' remains to be seen.

Microsoft's Bing is attracting plenty of interest today, and perhaps deservedly so as it brings some interesting fresh ideas to the world of generic search engines. Whether it is sufficiently compelling to break our deeply ingrained association of 'search' with 'Google' remains to be seen.

It should be remembered, of course, that broadly similar approaches are already taken to managing and navigating data inside the data centres of large corporations where Autonomy, FAST, Endeca and their peers provide powerful capabilities.

I recorded a podcast with Endeca Chief Scientist Daniel Tunkelang in January and, by chance, spoke with Robin Johnson yesterday. Robin is CEO of FT Search, part of the Financial Times Group, and responsible for a new vertical search tool called Newssift. Newssift combines components from various technology companies (including Endeca, Nstein, Lexalytics and ReelTwo) to offer a useful means of learning more about businesses and the external factors affecting them.

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