Black Friday shopping traffic increases 26% for online stores

On the unofficial start of holiday shopping, 13.3 mln people visited online stores, an 11% increase from 2003, and a record, according to Nielsen/NetRatings.

On the unofficial start of holiday shopping, 13.3 mln people visited online stores, an 11% increase from 2003, and a record, according to Nielsen/NetRatings. The spike represented a 26% increase over shopping traffic on the previous Black Friday.

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