Despite lots of hope being exuded (or rather, advertised) with new BlackBerry 10 devices, things have gone from bad to worse (again) for the mobile company.
The Wall Street Journal reported on Wednesday that BlackBerry is gearing up for staff cutbacks across all departments, which should affect "several thousand employees," based on information provided by its sources.
Overall, the beleaguered Canadian phone maker is expected to slash its workforce by as much as 40 percent before the end of the year.
According to BlackBerry's currently published figures, the employee base stands at roughly 12,700 as of March 2013.
That said, if the layoffs go in stages as reported, BlackBerry will be letting go of nearly 5,080 employees soon.
BlackBerry shares were down by approximately one percent initially after news hit the wires this afternoon.
BlackBerry, formerly known as Research In Motion in just one of many attempts to revive itself, has been on a downward spiral for years now -- no secret to anyone from closely-following analysts to the average mobile tech consumer.
Despite often being pegged as the gold standard when it comes to mobile security for enterprise and government purposes, the BlackBerry platform has fallen behind Apple's iOS and Google's Android ecosystem with consumers.
That trend has since picked up in the business world too as BYOD trends have infiltrated the workplace with many IT departments (sometimes begrudgingly) responding with support.