Bloomberg: Apple is ready to sell white iPhone 4

Summary:Just when this was all but dead and forgotten, it turns out that Apple might actually be ready to sell that illusive white version of the iPhone 4.

Just when this was all but dead and forgotten, it turns out that Apple might actually be ready to sell that illusive white version of the iPhone 4.

According to Bloomberg, the Cupertino-based giant "will start selling a white version of its iPhone 4 in the next few weeks," citing "three people with knowledge of the plans." It's possible that Apple could (re-)introduce this version at Worldwide Developers Conference 2011 in June in place of a new model - although that's definitely more than a few weeks away.

This device has been delayed for 10 months after being announced in June along side the existing AT&T version of the iPhone 4 in black. It was pushed back to the end of July 2010, then the end of 2010, and finally we haven't heard a peep from Apple since.

Signs of an impending release have been spotted here and there, but nothing turned out to be concrete.

One has to ask why Apple is even bothering at this point. I'd be much more interested to see the next generation of the iPhone or some other product than the same old thing in a second color option.

Has anyone actually waited this long for the iPhone 4 in white? Or if you're considering to buy an iPhone 4 right now, will you wait for the white one to pop up in stores? Honestly, I won't believe it until I see it.

Topics: Apple, Hardware, iPhone, Mobility, Smartphones

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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