Blue Jeans pushes mobility, flexibility for video conferencing

Summary:A small bundle of new features reinforces the unified communications company's value proposition.

Blue Jeans Network, the Mountain View, Calif.-based company, announced this morning a few new features for its cloud-based unified communications platform.

The company has dubbed them "Room to Remote" -- that is, features that allow business video collaboration to occur outside the traditional boardroom environment.

The new bits:

  • "Mobile Meetings," a free iOS app that allows for video conferencing with desktops, laptops, mobile devices and traditional (Cisco, Polycom, Lifesize, Sony, Huawei, Microsoft Lync, Skype, Google) endpoints;
  • A partnership with Tely Labs that allows customers to turn meeting rooms into video conference rooms (at a cost of about $1,000) by pairing a TelyHD Enterprise Edition appliance with any flat-screen television;
  • Support for dual HD streams (for interactive video and content sharing) and a new "slider" that allows each meeting participant to control their experience.

The first gives the company a major mobile presence, the second gives it a vehicle to expand its enterprise footprint and the third is simply an incremental UX upgrade. Nothing radical, but certainly useful in the company's bid to popularize flexible, easy-to-use video conferencing.

Topics: Unified Comms, Consumerization, Start-Ups

About

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. He is also the former editor of SmartPlanet, ZDNet's sister site about innovation. He writes about business, technology and design now but used to cover finance, fashion and culture. He was an intern at Money, Men's Vogue, Popular Mechanics and the New York Daily Ne... Full Bio

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