BlueKai expands to London, taps Microsoft exec to lead

Summary:The U.S. data management company is on the move. Its first step: across the pond.

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BlueKai, the California company specializing in data management and analysis for marketers, announced this morning the opening of a new London office and the appointment of Microsoft veteran Zuzanna Gierlinska as the country's managing director.

The company indicated that 2014 would be its year for international expansion; the effort, it seems, is already underway, fueled by the company's steamrolling revenue growth (more than 9,000 percent since 2009) and a general industry trend toward data-diven marketing.

The company took in nearly $27 million in 2012, with about 110 employees.

Gierlinska's task will be to build the company's U.K. sales force and enter into partnerships. (It's no small task: London is BlueKai's first international location.) The ad tech vet previously served as Global Agency Director for Microsoft.

Topics: Enterprise Software, Big Data, Start-Ups

About

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. He is also the former editor of SmartPlanet, ZDNet's sister site about innovation. He writes about business, technology and design now but used to cover finance, fashion and culture. He was an intern at Money, Men's Vogue, Popular Mechanics and the New York Daily Ne... Full Bio

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