Book excerpt: Naked Conversations

In October I blogged my one (long) sentence review of "Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers" by PR pro, startup guru and author Shel Israel and Microsoft chief blogger Robert Scoble (Wiley, 2006). Based on my reading of the book in galley proofs, I said the book "covers the blog bases with real-world examples and insights for anyone who might have a stake in communicating, or conversing, in an era in which subjects (people, places, things) can be exposed and laid bare at Internet scale, and participation and honesty rather than obfuscation and subterfuge hopefully prevail." The authors (maybe the publisher) liked my one sentence review so much they blurbed it on the back of the book. We have an excerpt/taste test that has some sage tips for blogging the 'right' way.

Proud authors: Shel and Robert   Photo: Buzz Bruggeman