Business
Breast defense
The Lactivist/National Pork Board dispute illustrates how the Live Web continues to enable trials in the court of public opinion long before, and much more cheaply, than they could occur in a court of law.
It's no secret that publicly posting demand letters on a blog, in addition to submitting to Chilling Effects, is an excellent responsive strategy. The Lactivist is currently plying these waters. The unsurprising result? A wealth of resulting attention and empathy, and a PR nightmare for The National Pork Board. As Marty Schwimmer sums up: "Don't send a demand letter to a blogger if the subject matter is breasts, as they make for good copy."