Broadband for your business

See how broadband technologies in Singapore can lower the cost of doing business.

commentary Over the past few years, the government has lead the thrust for the deployment and development of broadband through its IT2000 vision and Singapore ONE initiatives.

The goal was to enable everyone to enjoy the benefits of broadband, nurture the multimedia industry and position Singapore as a country for innovation and leadership in broadband implementation.

The strategy--to have a multi-infrastructure environment, offering a variety of broadband access options to end users both at home and in the workplace so that they can select their preferred access mode to broadband content, applications or services.

Today, there are several broadband enabling access technologies such as ADSL, SDSL and cable offered by telecommunication operators and ISPs.

In the home, ADSL and cable access are common. In the work environment, both ADSL and SDSL broadband access technologies cater to different communication needs of businesses. The key distinction between ADSL and SDSL is that ADSL favours upstream data flow, while SDSL maintains equal upload and download speeds.

The increase of data communications by companies has also helped spur the growth of IP-based services over the Internet, and created a greater need for high bandwidth services.

Broadband services is increasingly recognized as an important access solution for companies operating in a fast paced business environment. The introduction of the Internet and e-mail has led to a paradigm shift in how people communicate, work and play.

Multimedia corporate presentations can now be sent through e-mail or viewed online by customers or partners. Business people can hold meetings "virtually" in their offices located at different parts of the world with colleagues and business associates. These are examples of how broadband help companies to communicate today.

Sui Wee Chong is director of Corporate Business, Pacific Internet Singapore.

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