If you are in a large group of people trying to organise something it can be maddening to receive group messages and responses. We often do not know who the others are in the conversation and messages are only useful if you are actually in town that day.
Often people use Facebook or Twitter to hang out with friends in the area. When we travel it would be good to be able to find out how many of our connections are in town so we could meet up with them.
LinkedIn lets you target connections based on location, but it does not indicate whether your connections are actually in town right now. Proximity-based messaging would make sure that only friends who are around will get your invite.
Chicago based company Brunch has launched an app that makes it easy to connect with friends and family for spontaneous get-togethers.
Brunch uses proximity-based messages that only go to those who are in the area and available to meet.
Brunch has received angel investment from Belly's Craig Ulliott, Wintrust Venture Capital's Bailey Moore, Google's Kyle Welter, TechWeek's Chris Bourdeaux, the Illinois Technology Association's Fred Hoch and The Number Project's Kevin Smith.
The app lets you see who in your contact list is already a Brunch user.
You can invite anyone who is not. You can group your Brunch contacts based on interests, your relationship with them or any other factor.
If you post a message on the app's status board, it is visible only to your nearby friends. Those friends can comment on your status.
Every conversation is automatically deleted after eight hours. If you don't contribute to the discussion, you can see what your nearby friends are doing.
If you want to ask whether anyone is up for a coffee or to go to a basketball game you pick the group that is the best fit for the message.
Whether it is drinks after work, last-minute tickets or a late breakfast, notification only goes out to those in the group that are in the vicinity. Brunch eliminates irritating notifications when you are out of town and can not participate.
The app has been launched for iOS with Android following shortly.
Brunch founder Todd O'Hara said: "Texting is inherently intimate and intrusive, so we tend to only text the 4-5 friends we feel comfortable with. That means we end up missing out on lots of fun stuff because we naturally limit our audience."
For spontaneous people, with a large network and a desire to meet up on an ad-hoc basis, Brunch might be the social app you need.