Burberry fashion show to be shot with iPhone 5s

Summary:Burberry's use of the iSight camera in the iPhone 5s to shoot a major fashion show is a testament to the power of the worlds most popular camera.

Burberry fashion show to be shot with iPhone 5s - Jason O'Grady

Apple has partnered with international fashion brand Burberry to promote the iPhone 5s, which goes on sale on September 20. Apple has equipped Burberry with an undisclosed amount of iPhone 5s' to capture its Spring/Summer 2014 Runway Show in London on Monday, September 16.

The star of the show is the upgraded 8MP iSight camera in the iPhone 5s (video, sample photos), which Burberry is using to shoot high quality photos and video of runway, beauty looks, product details, and backstage moments. The new camera includes many new features including:

  • Larger sensor (15 percent)
  • Larger pixels (1.5 micron)
  • Larger aperture (ƒ/2.2)
  • 33 percent more light sensitivity
  • A7 chip/64-bit architecture
  • New Image Signal Processor (ISP)
  • Up to 2x faster autofocus
  • Auto image stabilization
  • Dual white/amber LED "True Tone" flash
  • 10 FPS photo burst mode
  • 30 FPS panoramas with auto exposure
  • 1080p HD video
  • 720p HD video with 120 FPS slo-mo
  • 3x live video zoom

Apple posted a press release to promote the collaboration. 

The teaser video, shot entirely with the iPhone 5s, is a testament to the power of the new camera:

Topics: Apple, iPhone


Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984. He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging.... Full Bio

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