Buying Cycle: The new way we're organizing content on ZDNet

Summary:ZDNet has a new method of organizing content that is all about helping business executives and IT leaders find the information they need to make smart technology buying decisions.

When you publish as much content as ZDNet does, one of the biggest challenges is organizing it in ways that readers can quickly find to get the information they need to answer questions and solve problems.

We understand how tough it is to find stories once they have scrolled off the front door news feed. That's why we introduced the hot topics on our red navigation bar last summer and that's why we've got a new layer of organization that we've lauched this month.

It's called "The Buying Cycle for Tech Decision Makers" and all about lining up our content with the way business executives and IT professionals use sites likes ours to navigate the process of identifying and purchasing new technologies. 

We have a new page that explains our thinking on this, led by the chart below.


You may have noticed that we've started identifying which stage each article is in. You can find this information in the breadcrumb section at the top of the article, as shown in the screenshot below. 


If you click the text with the name of the stage then it take you to our Buying Cycle explanation page

This is just the beginning. It's a foundation. You going to see us use this to organize content in unique ways in the future and we'll soon be doing it across both ZDNet and TechRepublic. Stay tuned.

Topics: CXO


Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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Jason Hiner is Global Editor in Chief of TechRepublic and Global Long Form Editor of ZDNet. He writes about the people, products, and ideas changing how we live and work in the 21st century. He's co-author of the book Follow the Geeks.

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