Buying interest increases for public cloud, says survey

Summary:The survey by 2nd Watch highlights a more mature cloud buyer who is interested in saving money and simplifying management as well as agility.

Thirty two percent of information technology professionals say they are interested in moving all of their data center infrastructure to the cloud with 42 percent saying they were calculated buyers, which are testing the waters, according to a survey from 2nd Watch.

2nd Watch, which provides Amazon Web Services migration, monitoring and management services, surveyed 400 IT pros. The company divided responses into three primary categories: Calculated, market-driven and all-in. Market driven buyers, which are planning to move edge applications to the crowd, represented 16 percent of responses. Ten percent of the sample fell into multiple categories.



The survey highlights a more mature cloud buyer who is interested in saving money and simplifying management as well as agility. Among the big reasons buyers say they are interested in the cloud:

  • 36 percent of respondents said the cloud would help them save money and avoid in-house management;
  • 33 percent said application specific issues were the reason;
  • 29 percent cited agility;
  • And 64 percent say the cloud will drive innovation.

Other key findings included:

  • 43 percent of respondents weren't sure about their future cloud use; 
  • 26 percent say they will have a hybrid infrastructure for a long time;
  • 37 percent look at cost and services when choosing a cloud provider;
  • 32 percent compare cost and performance when choosing a cloud provider;
  • 47 percent say that the IT director has the most buying influence and 28 percent cited business unit heads;
  • 48 percent say they are not influenced by whether a competitor moves to the cloud, but 30 percent acknowledged they pay attention;
  • 45 percent say they worry about lack of control and visibility and 36 percent worry about integration issues.

Topics: Cloud, Data Centers


Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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