It's official. As part of its consumer business restructuring, Cisco has announced that it will close down its Flip Video pocket camcorder business (yes, the one it acquired for $590 million in March 2009). Though the company never managed to capitalize on its consumer video ambitions, it's an ignoble end for a great little product that shook up the camcorder market and singlehandedly created the low-cost USB video camera market.
Cisco will continue to support current Flip Share customers and partners through a transition plan, but will no longer be selling the one-touch camcorders that have continued to be among the bestselling video recorders around despite increased competition. Sure, we'll miss Flip's bright, colorful, design-your-own models, but with practically every consumer electronics manufacturer selling its own version of pocket camcorder (e.g., Panasonic, Toshiba, Kodak, HP, and Sony, to name just a few), not to mention video-recording smartphones honing in on the territory, we probably won't miss them for long.
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