Today Activision announced that Infinity Ward's Call of Duty: Modern Warfare 2 has broken the $1 billion in retail sales worldwide.
That's pretty impressive, but what's more impressive is the fact that the game generated some $550 million in worldwide sales over the first five days of its release. That's figure beats the worldwide theatrical box office gross figures for movies as Avatar, Harry Potter and the Half-Blood Prince and The Dark Night.
If nothing else, this shows us how the entertainment landscape has been changed by the availability of games consoles and gaming PCs. Blockbuster movies are now having to compete with video games for dollars.