Can an iPad subscription magazine service succeed like Netflix?

Summary:Netflix is a very successful streaming movie subscription service and now Next Issue Media is attempting to bring a similar subscription based all-you-can-eat model to the iPad. Are there enough titles to get you to subscribe?

I read the news last night that Next Issue Media launched their magazine subscription service to iOS. People are referring to this new service, launched previously on Android tablets, as a Netflix for magazines. I personally would likely read a maximum of seven of the current titles, but even this low number looks to justify the monthly $10 to $14 fee.

I read magazines on my iPad through the Newstand utility and Zinio and have been moving from print subscriptions to Newstand subscriptions. It is more convenient for me to carry magazines on my iPad and also cuts down on paper needed by publishers. When more titles are added to the Next Issue Media service, such as Macworld, Mac Life, and Outdoor Magazine then I might just sign up. You can actually give it a try for free for 30 days and I just downloaded the app to my iPad.

The current available titles include:
  • Allure
  • All You
  • Better Homes and Gardens
  • Bon Appetit
  • Brides
  • Car and Driver
  • Coastal Living
  • Conde Nast Traveler
  • Cooking Light
  • Elle
  • Entertainment Weekly
  • Esquire
  • Essence
  • Fitness
  • Fortune
  • Glamour
  • Golf
  • Golf Digest
  • GQ
  • Health
  • InStyle
  • Money
  • Parents
  • People
  • People in Spanish
  • People StyleWatch
  • Popular Mechanics
  • Real Simple
  • Self
  • SI for Kids
  • Southern Living
  • Sports Illustrated
  • Sunset
  • The New Yorker
  • This Old House
  • Time
  • Vanity Fair
  • Vogue
  • Wired

Like Netflix, the great thing about such a subscription model is that you are likely to discover new magazines you enjoy, which then just increases the value of the service. After entering the full list of titles I can see a few more titles that interest me that I would never have paid for an individual subscription.

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Topics: Mobility, Apple, iPad


Matthew Miller started using mobile devices in 1997 and has been writing news, reviews, and opinion pieces ever since. He is a co-host, with ZDNet's Kevin Tofel, of the MobileTechRoundup podcast and an author of three Wiley Companion series books. Matthew started using mobile devices with a US Robotics Pilot 1000 and has owned more than 2... Full Bio

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