Can HTC's anti-Apple shtick stick?

Summary:The question is whether HTC can continue to work the design and carrier support angle vs. rivals. Keep in mind that Apple isn't the only concern for HTC.

HTC has been riding Long-Term Evolution and 4G devices, but the secret sauce may be its plan to do the opposite of Apple.

That's the gist of a Bloomberg story on HTC. The money paragraph:

HTC has become the top seller of smartphones in the U.S. with a strategy that’s precisely the opposite of Apple's. Where Apple is secretive, HTC is open. Where Apple is exclusive, HTC works with all carriers. Where Apple is proprietary, HTC is collaborative. Where Apple customizes for no one, HTC customizes for everyone. It’s the anti-Apple and, so far, it has worked.

Will HTC's approach work going forward? The Bloomberg story raises the question about HTC's success going forward. I also noted that HTC is about to face headwinds. Also: HTC: Challenges going into 2012 mount as Q4 unit outlook weakens

In the end, the question is whether HTC can continue to work the design and carrier support angle vs. rivals. Keep in mind that Apple isn't the only concern for HTC. Samsung and Motorola Mobility are also vying for Android share against HTC.

Here are the two big concerns to ponder:

  • Apple is already dinging HTC's fourth quarter. HTC CFO Winston Yung said on the company's earnings call that he's confident about the lineup, but iPhone is an issue. Yung said:

We are having a very special fourth quarter here. The products launched in fourth quarter is -- number of products is unprecedented. Especially we have for the first time, I think the iPhone launching in the fourth quarter. And customers have been waiting for 16 months for the iPhone. There is a lot of pent-up demand and for this and other reasons the iPhone from what we have read is receiving very good demand at the beginning of its launch.

Topics: Mobility, Apple, Hardware, HTC, Smartphones, Wi-Fi

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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