If you thought 65 inches was about as big as an LCD HDTV could get (without costing tens of thousands of dollars), then LG and Sharp will dispel that notion with their new sets that break the "60s" barrier.
Trailing the biggest sellers like Samsung and Sony, these manufacturers need to differentiate their products in any way possible, and huge screen sizes in one way to do it. Sharp has reached the 70-inch plateau with its latest Quattron LED-backlit model, the LC-70LE732U. The company helpfully points out that the step-up to a 70-inch screen from a 55-inch display equals 62% more viewing area. Like other Quattrons, it offers Sharp's quad-pixel technology, which adds yellow to the usual red, green, and blue colors in television pixel structure. One nice touch is built-in Wi-Fi, though this seems to be one of the rare sets being announced at CES that is not 3D-compatible.
On the other hand, the LG LZ9700 (pictured above) not only is a 3D LED-backlit LCD, but it's also even bigger at 72 inches. It makes use of the company's Smart TV functionality, which is a rebranded version of the company's Internet services. It includes the usual app suspects (Netflix, Vudu, etc.), though it also comes with the Magic Motion remote that LG claims brings a Wii-like experience to interacting with Smart TV's features.
Neither company has released pricing details for its respective giant TV, though Sharp promises the LC-70LE732U in May. It should come as no surprise if each set costs a few thousand dollars for the privilege of its massive screen.