CES 2012: Kodak tries to use Facebook as life support

Summary:Kodak may be filing for bankruptcy, but that doesn't mean it can't add a little more Facebook into its product line: two new cameras with Facebook integration and two new Facebook apps.

Kodak may be prepping for a Chapter 11 bankruptcy filing but that doesn't mean it had nothing to announce at this year's Consumer Electronics Show (CES). The struggling imaging and photographic company is showcasing various new products and solutions, and the most frequent name that seems to come up is none other than Facebook.

The new Kodak EasyShare Wireless Camera M750 lets you share pictures instantly by connecting it to your home Wi-Fi network, as well as your Android, iOS, or BlackBerry device to send pictures wirelessly to Facebook, Kodak Gallery, and e-mail. The new Kodak PlayFull Dual Camera features a Share Button for easy upload to Facebook, YouTube, Kodak Gallery, e-mail, and so on.

Kodak has also released two new Facebook printing apps: My Kodak Moments and Kodak Photo Collage Print. The My Kodak Moments app lets you create a photo book from your and your friends' Facebook albums and have it delivered to your doorstep. The Kodak Photo Collage Print app, which Kodak claims is "the first photo collage home printing app on Facebook," lets you easily create a photo collage for printing at home.

Last but not least, Kodak made a point to underline it offers Facebook Connect integration at its Kodak Picture Kiosks, so you can access your Facebook photos to create and print your stills. You can also create photo books, personal greetings, calendars, photo cards, and collages, which are great for gifts. So far, over 1 million customers have printed their Facebook photos from a Kodak Picture Kiosk.

"Kodak has been synonymous with imaging for more than 120 years. And for today’s social and mobile consumers, we continue to innovate to deliver intelligent and intuitive products that produce brilliant Kodak-quality images," Vince Ferraro, Kodak's new global Vice President of Corporate Marketing and Consumer Digital Imaging Group, said in a statement. "People trust Kodak with their memories, and we want to help them do more with those memories. Whether at home, on the go, or at retail, Kodak has a smart and simple solution to capture, create, share and print."

Kodak embracing Facebook is certainly a good idea, and I wouldn't be surprised if the social networking giant manages to indirectly help the photography giant. That being said, it's too little, too late; adding Facebook support into everything isn't going to save Kodak.

The Kodak Facebook Page has some 360,000 Likes at the time of writing. You can check out more CES 2012 coverage on CNET and ZDNet.

See also:

Topics: Social Enterprise

About

Emil is a freelance journalist writing for CNET and ZDNet. Over the years, he has covered the tech industry for multiple publications, including Ars Technica, Neowin, and TechSpot.

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