CES: Can the RIM BB PlayBook succeed with need for a BlackBerry smartphone companion?

People are getting hands-on time with the BB PlayBook tablet device at CES and discovering that you need a BB smartphone paired up with it to access all of the functionality. Can a limited tablet like this succeed?

CES 2011

RIM revealed their BlackBerry PlayBook back in September, but it was under glass and there were a lot of unanswered questions. Folks are getting to spend lots of time with it at CES this week and after reading articles from Gizmodo and CrackBerry.com I can safely cross the RIM BB PlayBook off of my list of possible device purchases primarily due to the Foleo-like requirement for a BlackBerry device to get the full functionality, including calendar, email, BB Messenger.

I was doubtful RIM would ever launch a tablet device and then when we heard the news in September I was actually a bit excited about it and the new QNX-based BB Tablet OS. I know that RIM still has a major piece of the smartphone marketshare in the US, but without some major updates to the UI I just don't see that growing as fast as iOS, Android, and others. Many companies issue BlackBerry devices, but will they purchase a PlayBook too. It seems to me that a device with the word "play" in it and a heavy focus on media is not very appealing to businesses. Don't business issue BlackBerry devices primarily for the reliable email experience? I know all of the friends I see who have BlackBerry devices from work are a generation or two behind in smartphones as companies need to make sure they are configured just right.

Is there a market for a limited tablet device like the RIM BlackBerry PlayBook?


You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.
See All
See All