LAS VEGAS -- Nvidia and LG on Wednesday unveiled what they're calling the world's first 'super phone,' the LG Optimus 2X, which has a Tegra 2 mobile processor inside.
Until now, Nvidia's Tegra 2 chip has only been bandied about as the processor for the next generation of tablets.
(And to that point, the company also announced today that it plans to enter the CPU market.)
But today, Nvidia CEO Jen-Hsun Huang showed off a smartphone with the chip inside, elevating the more powerful phone to a new class of smartphone entirely.
"If you have a super chip, you have to put it into a super phone," he said. "This particular device is fundamentally designed for content enjoyment."
The device can manage 1080p video and "console-quality gaming," for which the company brought out Verizon to demonstrate its intent to do 4G LTE mobile gaming.
The device also has full Flash support with a desktop-like experience, which Huang noted was a deal-breaking feature for anyone with children.
Huang reflected on the growth of the PC, and underscored how important the mobile market would be as a next-generation platform -- akin to the introduction of the Internet.
"[1995 was] the year that the PC absolutely became the most important device in our lives," he said. "There is no question at this point that there is a computing revolution happening."
More of Huang's points:
- "Why did this [mobile] revolution happen so quickly? The PC revolution took nearly 10 years. It's taken literally only two or three years for us to ship over 100 million [mobile] units. There are no companies in the world that can adapt to this change, no matter who you are."
- Where and how you buy computers has completely changed; the company stack has completely changed.
- "Fundamentally, the web is today's computing platform. How can you design a computer without [it]?"
- Smartphones are just like PC era -- the high-end segment sells like hotcakes because experience isn't there yet. "These high-end phones also happen to generate the highest RPU -- revenue per user."
- "This is one of those weird markets where the most expensive, desirable, capable devices also happen to me the most affordable. The reason for that is the subsidies from the carriers. This is going to be a surprisingly fast-growing market."
- "We believe there is going to be a new category of phones called super phones -- the next generation of smart."
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