Here at Gartner Symposium/ITxpo in Lake Buena Vista, Florida, Cisco CEO John Chambers is on stage getting questioned by Gartner analysts Tom Bittman and David Willis. Regarding what keeps Cisco competitive, Chambers said: "We don't compete against competitors, we compete by spotting tipping points." Chambers also described one of the key driving tenants that makes Cisco tick as "any screen to any application to any data." The analysts asked Chambers about Cisco's reputation of getting its customers to eschew standards in lieu of Ciscos top-to-bottom proprietary stacks. Saying that Cisco will move to support standards where it needs to, Chambers responded "I don't fall in love with a given technology. Listen to your customers and they'll tell you what they need to do."
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