China has mandated real names to be used for registration before online users are permitted to upload videos to local video websites, expanding further controls on the types of content posted online.
The new directive was introduced to "prevent vulgar content, base art forms, exaggerated violence, and sexual content in Internet video [from] having a negative effect on society", the country's State Administration of Press, Publication, Radio, Film, and Television (SARFT) stated on its website.
China's online population has, with almost 250 million accessing the Web to watch or download video content via their smartphones. Video websites popular among users include market leader , , and .
The Chinese government in 2012 ordered microbloggers or weibo users to, and last year extended this requirement to include .
It also introduced a new directive stating online users who shared false information deemed defamatory, or could affect national interest, wouldif their posts garnered 5,000 views or were forwarded 500 times. It proceeded to make several , including high-profile personalities such as , and filed , as part of .
The Chinese government also has been assessingresults.