China's Huawei rockets up smartphone market ranks

While Samsung and Apple jostle over the top spot in the smartphone market, China's Huawei has skyrocketed in the ranks.

While Samsung and Apple jostle over the top spot in the smartphone market, China's Huawei has made a meteoric rise in the ranks, gobbling up enough market share to become the third-largest vendor in the world.

Huawei shipped 10.8 million smartphone units in the fourth-quarter of 2012, an 89.5 percent rise from the same quarter the previous year, according to IDC's Worldwide Quarterly Mobile Phone Tracker.

To reach these numbers, Huawei has courted both the mass market with its low-end smartphones and the higher end of the spectrum with its Ascend-branded product line, said IDC. The company also released the thinnest (6.8 mm) smartphone last year.

Samsung and Apple--with 29 percent and 21.8 percent market share, respectively--still lord over the smartphone industry. Huawei, with only a 4.9-percent share of the smartphone market, has a long way to go before it threatens the two tech giants.

Still, the company's swift rise through the ranks indicates a greater global shift--toward sales in China, for instance--is underway. Huawei is working to increase its share of the market even more with its upcoming Ascend Mate, the first smartphone with 6.1-inch display, said IDC.

Photo: Flickr user jurvetson; graphic: IDC

This post was originally published on Smartplanet.com

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