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Chinese advertising market to increase 15% in 2007

Morgan Stanley anticipates that Chinese advertising market would increase by 15% in 2007 to be RMB 200 bln. Driven by Beijing Olympic Games, China advertising industry growth will reach a peak in 2008, with the revenue amounting to RMB 250 bln, 25% up over the year of 2007. It is expected that the advertising revenue [...]
Written by AM , Contributor

Morgan Stanley anticipates that Chinese advertising market would increase by 15% in 2007 to be RMB 200 bln. Driven by Beijing Olympic Games, China advertising industry growth will reach a peak in 2008, with the revenue amounting to RMB 250 bln, 25% up over the year of 2007. It is expected that the advertising revenue of the flight station building of Capital Airport will reach 760 mln in 2008, up 81% compared with the anticipated amount of 420 mln in 2007.

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