Cisco buys ExtendMedia in IP video play

Summary:Cisco said it will acquire ExtendMedia, which makes video content management systems, for an undisclosed sum.

Cisco said Thursday that it will acquire ExtendMedia, which makes video content management systems, for an undisclosed sum.

According to the company, ExtendMedia, a privately held outfit based in Newton, Mass., will allow Cisco to deliver and monetize IP video via multiple screens.

ExtendMedia's software will be part of Cisco's next-generation video architecture. The idea is that ExtendMedia's software will allow Cisco to manage the video content lifecycle for service providers.

Read more about "Cisco buys ExtendMedia in IP video play" at ZDNet.

Topics: Software, Apps, Data Management, IT Employment, Legal

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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